Timeless TV & Why Great Creative Endures

Thursday, July 15
9am PST / 12pm EDT/ 5pm BST

45 Minute Virtual Event

As the proliferation of digital distribution has enabled new formats for entertainment, news, and advertising alike, how have beloved legacy programs continually reinvented themselves to keep pace with the changing face of television?

In this episode of TV100, we hear from an award-winning writer and producer of one of television's longest running programs on how the creative process has evolved over time and an industry visionary who is no stranger to breaking down barriers and building best-in-class production and programming models.

Timeless TV & Why Great Creative Endures

As the proliferation of digital distribution has enabled new formats for entertainment, news, and advertising alike, how have beloved legacy programs continually reinvented themselves to keep pace with the changing face of television?

Join us for an intimate fireside chat as we hear from an award-winning writer and producer of one of television's longest running programs on how the creative process has evolved over time and an industry visionary who is no stranger to breaking down barriers and building best-in-class production and programming models.

Thursday

,

July

15

,

2021

9am PST /

12pm

EDT

/

5pm BST

It’s been an unprecedented year for everyone—including the digital advertising industry. Join us as we take a look at the ways 2020 has flipped the status quo, as well as the opportunities, challenges and trends that will shape digital advertising for years to come.

What you'll find:

→

A forward thinking industry roadmap from our CTO Tom Kershaw

→

An insightful discussion with our industry partner Discovery on CTV et loet lorem veritas asd asdasda asdas l asda rem epsom unum

→

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Presenters

Mike Reiss

Emmy-Winning Writer (The Simpsons), Showrunner,

Producer and Author

Wenda Harris Millard

Vice Chair

MediaLink

Ross Martin

President

Known

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Agenda

2:00pm

Check-In

Public Arts Theater

3:00pm

DTC & CTV Panel

Born in the digital medium DTC brands have upended the marketing funnel with their rapid growth, but now they are fast outgrowing social’s reach and must diversify their marketing strategy in order to continue to grow. CTV/OTT offers that diversification: the best of TV’s big-screen sight, sound and motion, with digital’s precision targeting, transactability, and measurement. Join our panelists of DTC marketers and agencies to discover how these sectors are converging, giving today’s consumers the choice, convenience, and value they demand.

Moderator:

Michaela Giovengo, Director
of Performance Marketing, Hulu

Featured panelists:
Joshua Lite,
Director, Performance Marketing

Will Flaherty,
VP of Growth, Ro

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Past Episodes

March 18, 2021 at 12pm EST

Has Streaming Replaced Linear TV? A Conversation with Discovery and ViacomCBS

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September 22, 2021

9:30am PST and room for a third
line here if needed

Learn more

Name of Event Here and Here Test Event Name and More Here and Here Test Long Event Name and More Here

September 22, 2021

9:30am PST and room for a third
line here if needed

Learn more

September 22, 2021 at 9:30am PST

Name of Event Here and Here Test Event Name and More Here and Here Test Long Event Name and More Here

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