Recognizing the importance of owning direct-to-consumer relationships, Discovery and ViacomCBS have each entered the streaming fray with their own streaming services in recent months. As the largest broadcasters invest in their digital streaming services and draw consumers towards these channels, is it time for advertisers to put linear TV behind them? In a panel moderated by Sarah Sluis of AdExchanger, Bill Murray at Discovery and Todd Bender at ViacomCBS discuss how they’ve learned from their linear roots as well as the shortcomings and successes of earlier OTT services to make a better product for both viewers and advertisers.
