Navigating the TV Advertising World: The OEM’s Perspective

Wednesday, January 19
12:30pm EST / 9:30am PST

45-minute virtual event

Not long ago, TV manufacturers were focused on making screens larger, thinner and more crystal clear. But with the advent of smart TVs, OEMs have had a bigger role than ever before. Join leaders from VIZIO, Samsung and LG to hear how their companies built winning ad strategies from the ground up—and learn why OEMs will remain fixtures in TV advertising’s future.

It’s been an unprecedented year for everyone—including the digital advertising industry. Join us as we take a look at the ways 2020 has flipped the status quo, as well as the opportunities, challenges and trends that will shape digital advertising for years to come.

What you'll find:

Thursday, March 18
12pm - 12:45pm EST

Recognizing the importance of owning direct-to-consumer relationships, Discovery and ViacomCBS have each entered the streaming fray with their own streaming services in recent months. As the largest broadcasters invest in their digital streaming services and draw consumers towards these channels, is it time for advertisers to put linear TV behind them? In a panel moderated by Sarah Sluis of AdExchanger, Bill Murray at Discovery and Todd Bender at ViacomCBS discuss how they’ve learned from their linear roots as well as the shortcomings and successes of earlier OTT services to make a better product for both viewers and advertisers.